Mild Magic 2017 - Friday April 14th to Sunday May 21st
Mild is an endangered species!
the Manchester region could boast the enviable position of having all four local family brewers producing at least one mild. That is until Robinson's decided to terminate production of mild. Thankfully the remaining three each produce a mild which is available in many of their houses. Also brewed (relatively) locally is Black Cat, a former Champion Beer of Britain. It is produced in Burnley by Moorhouse's, who have also agreed to be our Mild Magic sponsor for 2017.
Join us in April & May for this five week long passport trail
Mild Magic Manchester Meander
Saturday April 15
Why not join us on the opening evening (Saturday April 15th) and get your first card half filled? We will be using the Metro to undertake this treck, so a Metro runabout or other suitable ticket/pass would be a good idea.
The starting point is the Piccadilly Tap on the approach ramp to Piccadilly Rail Station (Map) at 7:30pm. We will then visit a pub or two as we make or way to Smithfield Market Tavern on Swan Street (Map) at 8:30pm. The meander will then continue around Manchester city centre calling at as many (or few) Mild Magic pubs as the group desires.
What does Mild Magic entail?
National award winning event is at heart a simple passport trail. With a 88 pubs partaking in the 2017 event, we don't ask you to do all of them. "But what do we have to do?" I hear you saying.
The Mild Challenge can be completed on any one of four levels. Simply drinking mild in 12 different pubs entitles you to either entry into Stockport's Beer and Cider Festival, or one free pint of mild there if you are already a CAMRA member.
To complete the next level up, Mild Magic Extra, you still need to visit 12 pubs, but to add a little challenge you must also visit 12 different areas as designated on the entry card. If Mild Magic extra is your aim, do plan your visits carefully to ensure 12 areas are visited. For achieving this, in addition to the above tickets you will also receive a Mild Magic t-shirt embroided with the Mild Magic logo.
Upping the achievement to complete Mild Magic Super requires 24 pubs to be visited in a total of 24 different areas, i.e. twice as difficult as Mild Magic Extra. This increases your number of entry tickets/pints to two and the shirt to is elevated to an embroidered polo shirt. This is the most popular target, achieved by around 50 people each year.
Now the stakes get higher - Mild Magic Ultra. This is a little more challenging. You must collect stickers from a total of 48 pubs but you only need to visit a total of 36 different areas - though of course you can visit more if you desire. For this you will receive an embroided Mild Magic sweat shirt and 4 entry tickets to the Festival (or 4 free pints of mild for CAMRA Members). We hope that this will encourage you to visit pubs new to yourself.
The ultimate challenge is Mild Magic Master. To achieve this you need a sticker from all of the participating pubs. For this you receive an embroidered hoodie and 6 Festival entry tickets (or 6 pints of mild for CAMRA Members).
Everyone who participates will also be included in a draw to be one of a lucky few who will be invited to visit Moorhouse's and see where Black Cat (and others) are brewed.
Having complete Mild Magic your card(s) need to be with the organisers to arrive before the 26th May, 2017 (only one entry per person). Garments will be distributed from 6pm onwards on Sunday 2nd July at the Crown Inn, Heaton Lane, Stockport (or as otherwise agreed with the organisers). All garments are graced by a stitched version of the Mild Magic insignia.
Download Mild Magic cards in various formats: Word | PDF
To help you find all the participating pubs, please use this interactive Google map
View MIld Magic Map in a new window.